Toplink Education is looking for Digital Marketing Manager

Job Description / Responsibility

Toplink Education is a leading study abroad consultancy firm based in Dhaka, Bangladesh, dedicated to helping students achieve their dreams of pursuing higher education overseas. With a wide array of services, including IELTS, TOEFL, GRE, GMAT, PTE, SAT preparation, and Japanese language classes, we aim to support students in reaching their academic and personal goals. Our mission is to empower the younger generation with global opportunities to enhance their education and create a brighter future. By partnering with renowned universities across countries such as Australia, Canada, the USA, the UK, Japan, South Korea, Sweden, and Malaysia, we strive to bring world-class learning experiences to students. At Axiom Education, we believe education transforms lives and shapes a strong foundation for success.

Key Responsibilities

Social Media & Campaign Management
• Plan, create, and optimize paid campaigns on Facebook, Instagram, YouTube, TikTok & Google.
• Create visually appealing content: graphics, videos, reels, ad copies.
• Manage brand pages and ensure consistent content across all platforms.

SEO & Website Management
• Perform on-page & off-page SEO to improve website ranking.
• Keyword research, backlink building, content optimization.
• Manage website updates, landing pages & blog content with SEO guidelines.
• Monitor website performance using Google Search Console & Google Analytics.

Data Tracking & Reporting
• Track website and campaign data using Google Analytics / GA4, Facebook Pixel, UTM Tracking.
• Create weekly & monthly performance reports: leads, conversion rates, CTR, CPC, ROI.
• Suggest improvements based on data insights.

Lead Management & Coordination
• Work closely with the counseling and creative teams to ensure high-quality leads.
• Maintain CRM or lead tracking sheets.

Educational Requirements
• Bachelor/Honors
• Skills Required: Digital Marketing (Social Media Marketing), Creative content writing, SEO and Digital Marketing, Digital Content Development, Study Abroad Industry

Experience Requirements
• At least 3 year(s)
• The applicants should have experience in the following business area(s):
• Training Institutes,Consulting Firms,Immigration and Education Consultancy Service,Immigration/Visa Processing,Coaching Center

Additional Requirements

Qualifications
• Expertise in Social Media Marketing and lead generation
• Proven skills in Marketing and Digital Marketing
• Professional knowledge of Web Analytics and data-driven decision-making

Requirements
• Experience in Meta Ads, Google Ads, SEO, and Website Management.
• Skilled in Canva / Photoshop / Premiere Pro / CapCut.
• Strong understanding of digital trends, audience behavior & lead funnels.
• Ability to write attractive content (Bangla & English).
• Minimum 1 year of relevant experience preferred; skilled freshers may apply.
• Proactive, creative, and able to work under deadlines.

Job Location

Dhaka (Dhanmondi 27)