Digital Marketing Assistant
Al Naba
Muscat, Oman
Full-time
Oman
Job Description
Assist in the development and execution of digital marketing campaigns, ensuring alignment with brand objectives and target audience.Conduct keyword research and optimize website content to enhance SEO performance and drive organic traffic.Monitor and analyze website traffic and user engagement metrics using analytics tools to inform marketing strategies.Support social media management by creating, scheduling, and engaging with content across various platforms.Collaborate with graphic designers to create visually appealing marketing materials and advertisements.Help manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking.Research industry trends and competitor activities to identify opportunities for growth and innovation.Assist in maintaining the company blog, ensuring content is updated regularly and optimized for search engines.Participate in brainstorming sessions to generate creative ideas for new campaigns and promotions.Provide administrative support to the marketing team, including coordinating meetings, maintaining schedules, and preparing reports. Bachelor's degree in Marketing, Communications, or a related field is preferred to ensure a solid foundation in digital marketing principles.1-2 years of hands-on experience in digital marketing or related fields, demonstrating practical knowledge of various marketing channels.Certifications in Google Analytics or Google Ads are highly desirable to showcase analytical and advertising skills.Experience working with content management systems (CMS) like WordPress to manage and publish digital content effectively.Strong proficiency in social media platforms, including Facebook, Instagram, and LinkedIn, with a knack for engaging audiences.Fluency in English is essential, and additional language skills are a plus for reaching diverse markets.Technical skills in HTML and CSS can enhance your ability to troubleshoot and optimize web content.
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